Link Equity (also called link juice) refers to the value and authority that one webpage passes to another through hyperlinks. This concept is fundamental to how search engines determine website authority and ranking positions. Link equity is influenced by several factors including the linking page’s authority relevance to the linked page the number of links on the referring page whether the link is followed or nofollow and the anchor text used. When websites restructure or remove pages implementing proper 301 redirects helps preserve link equity by transferring it to new URLs. Internal linking strategies also distribute link equity throughout a website helping elevate important pages. Understanding and managing link equity is crucial for SEO professionals as it directly impacts search visibility. Modern SEO focuses on acquiring high-quality relevant links rather than simply accumulating large numbers of low-value backlinks.
Michael Smith
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