XLS/XLSX (Excel File Format)

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XLS and XLSX are file extensions for spreadsheet files created using Microsoft Excel. In digital marketing these formats are essential tools for:

Data analysis and visualization of marketing metrics
Budget planning and ROI calculations
Contact list management and segmentation
Content calendars and editorial planning
Campaign tracking and performance reporting

The older XLS format was the standard until Excel 2007 when Microsoft introduced the XLSX format based on Open XML standards. XLSX files are more compact have better data recovery options and offer improved security features. Digital marketers frequently use Excel files to import and export data between various marketing platforms analyze campaign performance prepare client reports and collaborate on marketing strategies. The ability to create formulas perform complex calculations and generate visual representations of data makes Excel formats indispensable in the marketing technology stack.

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