In digital marketing a visitor refers to an individual who accesses a website app or digital property. Visitors represent the initial audience that marketing efforts attract before any conversion or engagement actions take place.
Visitors are typically categorized as new (first-time users) or returning (repeat users) providing insights into audience retention and content appeal. Understanding visitor behavior is fundamental to optimizing marketing strategies and user experience.
Key metrics associated with visitors include total visits bounce rate pages per session average session duration and visitor flow through the site. These metrics help marketers understand how effectively their digital properties engage users and identify potential areas for improvement.
Visitor analysis allows businesses to segment audiences based on demographic data geographic location referral sources device types and behavioral patterns. This segmentation enables more targeted marketing approaches and personalized experiences that can increase conversion rates and customer satisfaction.
Michael Smith
-